PURE GOLD RADIANCE EYE CREAM

Captivating, enthralling, the soaring majesty of the Swiss Alps awes. Their ancient minerality, their eternal snowy mantel, their lofty summits all conspire to strike with wonder the hearts of those who have the fortune to gaze upon them.
Inspired by the fleeting moment of the Golden Hour in the crown of the alps, La Prairie seeks to recreate its unique radiance and impart it to the skin.
One rare, immutable ingredient can transmit this undeniable beauty: gold. A noble metal, its warm, flattering lustre withstands the passage of time, remaining, persisting.
It bestows its radiance in glowing waves.
La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, infused with the Pure Gold Diffusion System.
The eye area is immediately more luminous, deeply hydrated and appears redefined over time.

HOW TO USE

Apply morning and evening after cleansing and toning and application of the Pure Gold Radiance Concentrate, the first step of the Pure Gold Ritual. Using the complementary golden spoon, complete the ritual by taking a small amount and sweeping onto fingertip.
Dot along under eye area and up toward temples, continue the gesture above the eye brow towards the bridge of the nose and finish by dotting under the eye brow line.
Massage in to skin with a gentle press-and-roll motion until completely absorbed. Follow by Pure Gold Radiance Cream, the last step of the Pure Gold Ritual.

BENEFITS

• Provides nutrients to the eye area
• Minimises the appearance of dark circles over time
• Reduces the appearance of puffiness
• Deeply hydrates
• The skin of the eye area is revitalised, replenished, enriched, diffusing the grace of the golden hour